Content Specialist

Job description

As intent's Content Specialist you will be taking ownership over all our content related activities: short forms, long forms, gated content, etc.
Your duties
will consist of (but won't be limited to) filling the whole content funnel (TOFU, MOFU and BOFU) where you will have a freedom to do what you think will work in terms of content performance (conversions, leads, SQLs). You will also be responsible for managing the budget for our content activities, analyze content related data, manage marketing automation tools, distribute content, write and edit articles yourself. We are looking for a master of multitasking that is perfectly able to work independently, handling numerous projects at the same time while having full ownership of the work produced.

At intent you:

  • Can take part in knowledge sharing with other freaks;
  • Will experience a transparent and systematic salary raise system;
  • Can play with our dogs all day - or at least for as long as they're not bored:);
  • Or you can work remotely from wherever you see fit (as long as you deliver);
  • Work on ground-breaking projects and never cease learning;

What we offer:

  • Great location in the Centre of Warsaw (Wilcza street) where all the best food joints are located;
  • Cooperation with marketing consulting company Casbeg;
  • Friendly atmosphere;
  • Space for your own ideas and initiatives;
  • Company events (intent Movie Nights, board games, and trips);
  • Delicious coffee and fresh fruits;
  • Flexible working hours;
  • A possibility of remote work;
  • Private medical care, Multisport card and benefit platform.


    What we expect:

    • Hands-on experience with content creation (at least 2-3 years);
    • Knowledge of Google Analytics, SEMRush, Google Search Console, WordPress and its plugins;
    • Experience in managing content funnel;
    • Ability to form, own and execute content strategy;
    • General knowledge of content marketing trends and tools;
    • Fluent English (C1 at least, ability to write specialized articles);
    • Extensive experience in content tactics, processes and data (SEO optimization, keywords research, customer conversion down the funnel);
    • Fresh mind, bunch of ideas and a lot of creativity;
    • Willingness to learn and experiment with new tools and new skills;
    • Proactivity and responsibility for your own actions;

     Nice to have:

    • Knowledge of new technologies;
    • Software house, IT or technical background;
    • Digital/App market savviness;
    • Understanding of the pre-brewing process (unless you don't drink coffee).